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One of the Greatest Marketers of All Time
Much has been written about Terry Bollea, aka Hulk Hogan. Inside the ring, he was a hero to millions and largely transformed the "rock &...
Matthew Kenagy
Oct 43 min read
Acquisition: Are Most of Us Doing it Wrong?
Marketers spend countless hours strategizing about advertising, creative, acquisition, packaging, presentation, design, analytics,...
Matthew Kenagy
Jul 182 min read
ROAS: The Worst Marketing Metric?
ROAS (return on advertising spend) is a marketing metric that has been around for decades. While helpful, it's incomplete - marketers...
Matthew Kenagy
Jul 52 min read
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