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Who doesn't love innovation? Every organization wants to be seen as innovative and on the cutting edge of providing the newest and best products, services, and experiences. Although most organizations want to be seen as innovative, many quickly shy away from innovating when they realize how difficult it can be. Many simply don't have the patience to handle the seemingly endless development cycles and delayed return on investment when customer adaptation may be slower than exp

One of my favorite dishes is Shepherd’s Pie. If you’ve never heard of it, it’s actually a very common dish dating back to the late 1700s and is a staple in European cuisine. It generally consists of some kind of mixture of meat, potatoes, sauce, and vegetables, with a recipe that has been reinvented thousands of times over the years. As it made its way around the world, various cultures added their own unique flavors and spices to the dish. It’s still clearly Shepherd’s pie,

Much has been written about Terry Bollea, aka Hulk Hogan. Inside the ring, he was a hero to millions and largely transformed the "rock &...

Marketers spend countless hours strategizing about advertising, creative, acquisition, packaging, presentation, design, analytics,...

ROAS (return on advertising spend) is a marketing metric that has been around for decades. While helpful, it's incomplete - marketers...